Getúlio is a boy with cerebral palsy. After being diagnosed as wheelchair-bound, he managed to take his first step at age 7. At 14, he was challenged to climb the highest mountain in the Dolomites (Italian Alps). The expedition was carried out and documented in 2019. The documentary required complex production to be realized. After 5 years of planning, it wascompleted, and for its launch, Cinemark made 42 theaters available across its network. See below the 100% media coverage we achieved, including a 12-minute feature on Fantástico (the most-watched Brazilian TV program)