Cord's first act as the new President of Sandpiper is to hold a meeting, informing everyone they need a "big idea". Something that drives Joe crazy, trying to get everyone to see there is no "Big Idea". But Roy mentions to Cord that the charter business is the one, he hasn't been able to crack.
Roy's "Big Idea" pays off when Sandpiper becomes the charter for singing sensations, the Todds.