Company director Ray Pope steps out from his cosy office and into very unfamiliar territory by going undercover on the shopfloor of multi-million pound car giant Hyundai. Having tripled car sales in only four years, Ray worries that the business might be creaking under the strain. After years behind a desk, he's finally getting his hands dirty, but unearths sales staff struggling to perform, mechanics so demoralised that they're leaving the company, and valets frustrated at unachievable targets. And when the boss heads to the company's largest operation, Tilbury docks, where they import 2500 cars a week, he's shocked to discover that dozens of cars are going missing.