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RISING - Season 7 Episode 9 Upcycling Fish Scales into High-End Leather: Fish Leather Pioneer - Noguchi Tomohisa 2023

RISING - Season 7 Episode 9 Upcycling Fish Scales into High-End Leather: Fish Leather Pioneer - Noguchi Tomohisa

5.00 28 minutes
Based in Toyama Prefecture, on the Sea of Japan coast, Noguchi Tomohisa runs a unique business making sustainable leather from fish skin, a major waste product of the region's active fisheries. After a three-year development process working to ensure the material's strength and eliminate fishy odors, the firm's fish leather wallets and card cases are now stocked by high-end stores in Tokyo, and their attractive sheen is a welcome replacement for unsustainable exotic animal skins.

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