The show follows the lives of five fancy women and their families, including shopping sprees, parties, planning exotic trips, and other elements of life in luxury: Lydia Leão Sayeg, the owner of jewelery house Casas Leão; Brunette Fracarolli, a architect known as brazilian barbie; Débora Rodrigues, a truck runner; Narcisa Tamborindeguy and Val Marchiori, brazilian socialities.